


What do customers need that you are selling?
How do your potential customers show you what they want?
What is the best data available about customers in your market segment?
How can you rank well in search engines?
How useful will a Pay Per Click campaign be for you?
What online possibilities exist for promoting your website over other
websites apart from search engines and Pay Per Click?
What weaknesses are there in your competitors websites which you can
overcome in your website?
How can you immediately convince site visitors you have what they want?
What language will be comfortable and familiar for your customers?
How will you make sure your customers feel welcomed and looked after?
In what way can your product/service offerings be made very attractive
to potential buyers?